Growing And Connecting with Tracy Hazzard from Expect Miracles with Dr. Kevin Pecca

Starting a business is all about going into a journey of growth. As you grow more, you also start connecting to more and more people. Tracy Hazzard has been through a rollercoaster ride of a career as an entrepreneur, designer, and coach, to name a few. In this episode, she talks to Dr. Kevin Pecca for the Expect Miracles podcast to share her experiences, knowledge, and wisdom that made her the success that she is now. She tells us the story of how she went through a patent infringement suit and got out of that and provides some helpful tips on getting your ideas down to paper and making it happen and provide value. Tracy then talks about how she builds a team, keeps up with the changes, and helps many other experts and entrepreneurs create successful podcasts.

Listen to the podcast here

Tracy, a lot of people are starting new businesses, branding, and patents. What do you think it takes to get the idea from your head down onto paper and to start making it happen? What’s that process like?

I want you to make a few products. I want you to make a few things. I want you to find out if your thing matters to a community. Thing, idea, whatever it is. Here I am, a person who’s designed hundreds of products. What matters more is if the product will sell, if the idea will sell, if people will show up to your business, if they’ll show up to your events. It doesn’t matter whether you’re building a personal coaching business brand, you’re building a practice like yours, a chiropractic practice. If people don’t show up and don’t come to the door, you don’t have a business. We have to make sure that people want to transact with us. Does that idea, what differentiates us, have value?

A good question is how do you add value to your product?

We can’t add value. We invent this. We have this, but we have to test whether or not it has perceived value. Does the market think it has value? It doesn’t matter what I think about it. I believe in my idea. I can tell you I’ve met thousands of inventors who think they have the next best thing on earth. They didn’t make any money. My statistics scare people. Seven out of ten consumer products fail. Fourteen out of fifteen fail on the home shopping network. That’s a scary statistic. Less than 2% of patents make their inventors any money. Keep in mind that companies like Apple are still built into that statistic. Less than 2% includes Apple who made $1 trillion.

Growing And Connecting: It doesn’t matter whether you’re building a personal coaching business brand or whatever. If people don’t show up and don’t come to the door, you don’t have a business.

Can you go into that because I have so many people that said they want to start a podcast? They have absolutely no idea what to do. I try to coach them a little bit on what to do, but you are the pros at it. You make it so easy. All I had to do is press the record button, send it to you guys, and it’s done. What is your advice on podcasting and how to get that going?

There are two sides to it. There are people like you who you’ve got a great business and you’re busy. You need to push the record button and all are done. You’ve got others who are in these startup tester businesses and they don’t know what they’re doing. Maybe they don’t know if they’ve got the right audience, do they have the right show? They need some strategy and coaching help. They also don’t have the funds to be able to pay someone to produce it for you. They are in what I call the DIY model, do it yourself. We have services for both of them. It is the DIY one that we’re growing to help those people who want to start a podcast but don’t know what to do. Don’t have the money. They’ll let somebody do it for them. Brandcasters is there for those who believe that I’m going to pay some money to save time. I still think we’re not that expensive.

We’re pretty reasonable. That’s the idea of the model of what we do there. We’re going to take care of all that tech and all the hard part. On the DIY side, we don’t want you to have to deal with some of the techs. We try to take it out of there. Let’s say you’ve got a great live stream and you’ve done tons of live streams. You want to take that and turn it into a podcast. You don’t care about that highly produced, edited podcast side of it. You want to put what they call bumpers, intros, and outros, onto your audio track, strip off your audio, put that on there and produce it into a podcast. We’ve got an automated system to do it now. It’s come out. We’re moving into more services like that. We have a full course. It’s free for anyone who hosts with us. We’ve always had it there. People didn’t take advantage of it because it’s a lot of work to launch a podcast. You’ve got to put some time and energy. It’s the exact same things we do for our clients. We’ve given out in a course for free. The book will come out to support that. Tom and I invented a new microphone. You don’t have to have a cable. You don’t have to hook to your computer. What do you do if you want to do video?

Growing And Connecting: Product market fit accounts for 56% of failure. It’s that we’re trying to sell the wrong thing to the right market or have the right thing, but we don’t know who that market is.

Watch the episode here:

Expect Miracles
Dr. Kevin Pecca