Make Your Livestreams Binge-Worthy With Tracy Hazzard From The Live eCommerce Podcast With Whitney Lauritsen, Nicolas Bailliache And MJ Allen
How do you make your livestreams binge-worthy? Tracy Hazzard explains what exactly that means and how you can do it in this episode of The Live eCommerce Podcast with hosts, Whitney Lauritsen, Nicolas Bailliache and MJ Allen. Tracy is an industry-leading expert whose unique gift to the podcasting, marketing and branding industries is the ability to find that binge factor which will support you in marketing your message, growing your audience, and building authority for your brand. Join in and learn some tips and tricks from Tracy herself as she shows how you can do just that without spending a lot of time, money or effort.
Listen to the podcast here:
What do you think podcasting and livestream have in common in terms of the video? I’m curious where you see these intersect, what’s different about them, and where they also complement each other. How can you use livestreaming in conjunction with podcasting and vice versa?
It’s a trust factor, and that’s where I go all the time. For most of the binge factors, most of what goes on there are that it’s the same thing that is building trust in a product, company, or person. We’re building trust through our voice and our ability to think on our feet and do that in an authentic way. That helps sell more. That’s the key to everything.If you are not the best salesperson of your product, your service, o yourself, then you shouldn't do it. You need to get some skills and training for it somewhere. #TheLiveeCommercePodcastWithWhitneyLauritsenNicolasBailliacheandMJAllen #podcastinterview Click To Tweet
When we can stand up there and talk about a product, as used to happen on the home shopping network and is now happening on eStreamly, you’re talking live about something that you’re passionate about. You can’t fake that. You can fake a 30-second video, push your way through, read a script on anything small, but you can’t do that with something that is going into a livestream situation. I don’t know what questions you’re going to ask me here. You can hear from the sound of my voice that I’m not doing this from a prepared speech. I’m doing this off the top of my head.
That demonstrates high trust in my ability to have access to that information and be able to answer you quickly, which must mean that I’m knowledgeable in this. It’s the same thing with the product. You can’t fake it when it falls apart in your hands or it’s not working. Livestream is real, and that helps build that trust back.
I want to try to see if I get all the binge-worthy tips that you have. Let me see if I have the right recipe. You have to build authority to sell your product very well. It sounds like you also have to be trustworthy. It’s not about selling. It’s about giving. Two of the last things that I have is being consistent. The last one is making sure that you know who is the face of the product and be sure that person is able to convey the emotion of the brand, but not so much from a technical standpoint but more on the forefront of the benefit. What am I missing?Start creating an engaged community because at the end of the day, that is going to lift you up no matter which mode of investment you choose. #TheLiveeCommercePodcastWithWhitneyLauritsenNicolasBailliacheandMJAllen #podcastinterview Click To Tweet
That’s such a good wrap-up. I’m so glad you covered everything. The one thing that I want to mention because we didn’t talk about this is that when we talk about building authority, it has as much digital importance as it does as authoritative like, “I’m the speaker here.” Those are two different things. We have to do digital authority because so much of what we see and find is controlled by a bunch of bots, search engine controls which podcasts get served up.
If I want to type in eCommerce podcast, in order for the live eCommerce podcast to show up, you have to have done a good job with your description and the name of your show, and some technical things because the search engine optimization that happens in podcasting is similar to what happens over on Amazon or in Walmart.com or over in Google.
We need to make sure we’re doing all of these things because thinking that we don’t have to play in the digital field is outright wrong. Anyone who does better over there is going to outrank you, even if the product isn’t as good or don’t have as much trust at the end of the day because they’re on the first page of Google, or showing up in the Buy Boxes on Amazon. All of those things are happening to them. You’re not seen as a player yet. Our digital authority and our physical, like who we are as an authority in the industry and the space as a thought leader, is as important together. We want to bring them both up.
Watch the episode here: