Meet Tracy

Meet Tracy Hazzard

Tracy Hazzard, Co-Founder of Podetize, is a leading authority in podcasting and media. With a wealth of experience from over 3600 interviews featured in top publications like BuzzFeed and Inc. Magazine, Tracy is a sought-after mentor, speaker and contributing writer. Her expertise has not only propelled her podcasts, The Binge Factor and Feed Your Brand, to #13 on CIO’s Top 26 Entrepreneur Podcast, but integral to the launch of over 1,300 podcasts for clients.

As Director of Applied AI for Podetize, the largest podcast post-production company for independent podcasters and networks, Tracy Hazzard provides insights into the intersection of technology, marketing, and media. With a talent for pinpointing that “bingeable factor” – the crucial element that drives audience engagement, loyalty, and sales – she offers a fresh perspective on how to create compelling content and brand visibility.

As the influence strategist for speakers, authors & experts, Tracy Hazzard helps major publications, sports stars, and entrepreneurs ‘Brandcast’ their original messages. She has been rethinking brand innovation for over 30 years as an inventive technologist and designer generating $2B in consumer product sales for her clients directly from her contributions.

Today, Tracy Hazzard, along with partner/husband Tom Hazzard are co-founders of the largest post-production technology company in the podcasting space, Podetize, with over 1300 shows and 65,000 episodes produced since its start in 2017. Podetize is known for its early adoption (pre-2018) of AI technology and for the extreme focus on making sure that independent voices and businesses of all sizes are seen, heard, found, and rewarded in this noisy digital world.

In the last decade, Tracy has co-hosted five popular podcasts with 3600+ interviews and commentaries on disruptive technologies like: AI (artificial intelligence); blockchain; NFTs, 3D printing; digital media; social media; intellectual property; and tech innovation. All shows are syndicated anywhere you listen to podcasts – The Binge Factor; a spin-off of Feed Your Brand, one of CIO’s Top 26 Entrepreneur Podcasts; Product Launch Hazzards; The New Trust Economy; and WTFFF?! 3D Printing, featured live at SXSW and sponsored by Hewlett Packard.

Tracy Hazzard is also an accomplished writer. She has been a columnist for Inc. Magazine, writing over 400 articles on Innovation and Design, and has written for or been featured in Wired, Digital Trends, Forbes, Entrepreneur, CNN Money, ASID’s Icon, Archi-Tech, Grit Daily, Breakthrough Author and Authority Magazine. Tracy and her husband/partner, Tom Hazzard were featured as a successful case study for their first tech start-up, tools, in a course on Entrepreneurship & Intellectual Property taught at Northwestern University and through the Harvard Business Review in 26 countries.
As the current Director of Applied AI for Podetize, Tracy Hazzard provides actionable insights on creating engaging content and brand visibility by intersecting artificial intelligence, marketing, and media.

Topics & Talking Points

Bingeable Brandcasting

  • Become Bingeable: Attract More Leads and Sell Even More Stuff
  • Top Tips from 500+ Podcasters for Starting a Successful Podcast
  • Preventing Podfading: Simple Ways to Monetize and Motivate
  • Standing Out: How to Get Seen, Heard, and Found in a Crowded Market
  • Fixing The Funnel: Building in Faster Know, Like & Trust

Monetization Marketing

  • Million Dollar Podcast Coaching Secrets to Create a More Profitable Podcast Business
  • Top Personal (or Corporate) Branding Mistakes That Kill Lead Growth
  • Content to Commerce: Launching from Idea to Market Proof to Sold
  • Getting the Artificial Intelligence Gatekeepers to Bring Leads to You

Media
Secrets

  • Power Publicity: Insider Media Tips & PR Secrets That Get More
  • Authority Platform Building with a High Brand Trust Success Factor
  • Getting Booked: How to Get Podcast Interviews That Convert Into Sales

Marketable Innovation

  • Investable Innovation With The Power of Market Proof
  • Battling for the Sexes: Shrinking & Pinking is Not a Plan to Win Women
  • Brand Intellectual Property and Asset-Building By Design
  • Disrupting Retail: 3D Print Zero Inventory & Last Mile Delivery
  • Bot-Worthy: Getting Your Brand Ready for AI and Verbal SEO
Highlights

Best Interviews with Tracy

Steve Wozniak
Co-Founder, Apple

Pat Flynn
Smart Passive Income Podcast

Shane Snow
Bestselling Author, Smart Cuts

Best Interviews of Tracy

Digital Trends

Larry King Now

Tracy's Stats
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readership
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ad conversion
Podcasts Hosted