Podcasting Success | Tracy Hazzard | Catalytic Leadership with Dr. William Attaway

 

More and more people are starting their own podcasts; unfortunately, the industry has a 73% podfade rate. People quit their shows before they ever get to 25 episodes. With a less than 10% failure rate, Tracy Hazzard has undeniably figured out what keeps shows from podfading and makes them successful. She unravels podcasting success strategies to us as she joins Dr. William Attaway for The Catalytic Leadership Podcast. Why do podcasts fade and fail? What is next for podcasting? How can AI help podcasters in the future? Tracy answers these questions and more, bringing great insights that will only make you excited for what’s to come.

Listen to the podcast here

 

Unraveling Podcasting Success: Insights And Strategies With Tracy Hazzard From Catalytic Leadership With Dr. William Attaway

I am thrilled to have Tracy Hazzard on the show. Tracy is a seasoned media expert with over 2,600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column. From her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand, one of CIO’s Top 26 entrepreneur podcasts.

As CEO and Cofounder of Podetize, Tracy brings diverse views on what works and what doesn’t work in marketing and media. From thought leaders and industry icons, redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique bingeable factor, the thing that makes people come back again and again. Listen, actively share as raving fans, and buy everything you have to sell. Tracy, I’m so excited about this conversation. Thank you for being here.

I’m so excited to be here and get to chat back with you again because you were on my show already.

I would love for you to share some of your story with our readers, particularly around your journey and your development as a leader. How did you get started?

Sometimes leaders are born and this is how I feel about it. It was one of those a-ha moments somewhere in college where I realized I was making choices and decisions for the group. I was already a leader. A lot of that happens and you are like, “How did I become the default leader here?” Interestingly enough, my now husband was in the same place. We met on our first day of college. It would be the two of us making decisions for like, “Let’s go here this weekend. Let’s all of us go buy tickets to this,” or whatever it would be.

We realized, “How did we end up like the mom and dad of the group? What is this maturity happening here?” We both fell into that natural place and it was comfortable for us. That has been a cascade of how everything has gone. I always feel comfortable in that leadership role. I don’t want to overuse the term confidence, but it is a confidence, but it is not a confidence born of bravada like to use the female term.

It’s not me saying, “I’m great,” and that’s okay. It comes from knowing that we can accomplish this together if we all band together and we do this. It is a confident level of leadership that I feel I’m competent enough to be the one to do this, or if not, I’m going to tell whoever it is, that I want them to be the leader and I’m going to get behind them, and they are going to feel the confidence that I have in them to lead.

I love that latter part because that’s not something a lot of people think about. You can show confidence in someone else, back them up, encourage them, and support their leadership as an act of your leadership.

It’s so important because we can’t be everything in our company at once. A lot of times, I find that my staff, my team, it’s not a matter of them not having the skills. It’s a matter of them not believing that they can do it and by giving them that confidence, but giving them my trust, my belief in them, it goes a long way to getting it done. It’s not always about empowerment. We think we need to empower our team, but sometimes our team doesn’t have the confidence. They don’t believe they can do it, so they don’t take the reins of empowerment that you have provided for them.

Something I often tell my team is, that they could probably say it with me. I have said it so many times. I tell them and they come to me with a question and I’m like, “That’s your decision, and your decision is the right one. I trust you. That’s why you are here. I have confidence. I’m going to back your play.” I love that. That’s fantastic. You are one of the industry experts on podcasting.

I like to think that that’s the case. The expertise earned from a lot of experience. A lot of doing it myself and a lot of helping others do it. I’m not a fan of people who call themselves experts who have been there and done it once. You have to create repeatable success for yourself and for others to count yourself as an expert.

You have to create repeatable success for yourself and for others to count yourself as an expert. #CatalyticLeadership #DrWilliamAttaway #podcastinterview Share on X

I do. I embody that. I take that as, “I believe I’m an expert in it because I have done this.” Does that mean I’m perfect at it? No. It means that I’m practicing it every day and keeping that expertise up. That’s also the definition to me of an expert, someone who’s continuing to hone their expertise. If you don’t keep up with it, you have just been there and done it. Now I teach it. It’s an outdated model. That is not the expert you want in your corner.

That is so true and too many people are listening to voices from people who have done something once.

On The Binge Factor, I looked at my statistics. We have about 1,000 podcasts we have launched on our platform over time, and not everybody’s super active, meaning that they are not posting to us every single week like we recommend that they do but they are at least doing it enough in a year that they are considered still active podcasters.

We have less than a 10% failure rate. We call it podfade in the industry. People who quit their podcasts, typically fade out and forget to tell you they stop podcasting, so the listeners don’t know, but that’s how it works in the industry. We have less than a 10% podfade rate. The industry standard is about 73% podfade rate. It’s super high for people who quit their show, and most of those people quit before they ever get to 25 episodes.

They quit before they ever got a return. You don’t see a return until after 25. I only interview on The Binge Factor people who have done 50 episodes or more. Occasionally, I will interview someone who’s done 25 or more, but that’s only because they have something interesting, a story to tell, or something like that. The majority are 50 and probably most of them are 100 or more.

I did the numbers because we have evergreen social media posts about them. We constantly are repromoting them. Once a quarter, we go through and scrub anyone who quit their show, or who stop podcasting because if they are not active, I don’t want to give them advice. In the last few years, we have had over 50 of my interviews and I have done 150 shows. We are a third of them, and these are supposed to be people who claim to be experts in podcasting. A third of them have quit podcasting, and a lot of those 50 have businesses in the podcasting industry or adjacent to it, and they quit podcasting. Here you have someone too busy to podcast, but that’s what they are selling you. All kinds of wrong.

Why do they fail? Why are people fading?

It’s a busy thing. You could hear this all the time. It’s like, “I get too many clients and I get too busy. I can’t support my show anymore.” That’s a problem because that’s how you got those clients to begin with and so now you are going to put yourself on that marketing rollercoaster of you are going to hit the bottom and go, “I got to revive my show. I don’t have enough leads coming in, and/or I’m not getting closure rate at the same rate because I am not showing and demonstrating that I have value, that I’m doing this, and that I’m living what I’m selling to you.”

That feels shortsighted to me that the thing that got you the success, you would say that’s the first thing to go.

It is crazy, but that happens more often than you think.

As you are looking across the industry, you have insight into so many different shows through Podetize. What is going on in podcasting? Where do you see it going? What’s next?

There’s this disenchantment. They are like, “Podcasting isn’t what I think it is.” I got an email from a client who says, “I have been on your platform for nine months and I can’t figure out where I get connected to my podcast listeners,” and I’m like, “You should have been listening from the beginning because we never promised you’d get connected to your podcast listeners. Apple and Spotify don’t let you. It’s not in this podcasting model.” That’s what happens to a lot of people. Once they hit that world, they realize that they don’t have a direct connection.

Through some email, or some way to remarket to them or follow them around, they get disenfranchised with the podcasting model, but the problem is that you do have it. You don’t understand you do. Every week I’m sitting here talking to hundreds of people, 50 or 30 people. That means that you should double down and make sure you are doing two episodes a week, or more. If I could talk to 30 people a week, that’s way more than I can do one-on-one in my business. Why would I talk to them again?

Why would you stop? Why would you stop lop that off?

It’s a lack of understanding that they think it doesn’t match what I can do on social media. It doesn’t match this, but it does. It’s your idea of how this works is backward and it’s because you expect an email address, but how much does your email opens happen? How much do you connect to email open rate? Our email open rate was always great and high. We used to have over 50% open rate, which was good. We would have a click-through rate that would be in the double digits. It would be over 10%, which is still good when you are talking about cold or slightly warm emails. It’s still good. It’s not in the single digits.

Over the last few years, it has dropped continually. We haven’t done anything different. We make funny custom emails. We have the same things. We don’t do a lot of sales through our emails. It’s always a tip or a video. You can consume it in writing, video, and audio. You can consume it in any method you want anyway, and it’s free.

Why wouldn’t you keep consuming that? You get inundated and you have too much junk email. You have too much junk nowadays. We are ending up unfocused, the algorithms change in the way Apple allows you to get email on your phone, and you don’t even notice that things that you used to like are not getting anymore. You don’t notice it, but the email servers are still counting it as a delivered and an open.

You don’t realize that your open rate may not be changing depending on how they are counting it. How we look at it is if our click-through rate is dropping, then something’s not happening. It’s not getting delivered because we know that this worked for quite a long time and we always keep it fresh, updated, and all of those. We see that on our end.

If I look at it now, I see that we are probably around the single digits of the open rate. Real true open reading click through that we are down in the single digits. We have dropped at least 2/3 from where it used to be a few years ago. If we are dropping and we do a good job at this, you are dropping, I’m pretty sure. If you are dropping an email, then why are you so desperate to get somebody’s email address? Why wouldn’t I rather have their ear?

We get a lot of connection and click-through conversion from our audio, but we get it because we make them an offer on air. We use our ad mixing system, which is unique to Podetize. We use it to drop in something relevant or new so that they are always hearing something that’s like, “If you enjoyed this podcast episode and you got a lot out of it, then you might want to check this episode out next.”

We might make a shout-out to another episode or, “We have this masterclass. We have this free video series. We have something to offer you that’s something next that builds off of this.” By making that truly customized, AB testing it, and rotating it into the audio, we can get a greater conversion, and we see about a 37% conversion rate on our audio promotions.

We don’t call them ads because they are not random advertisements for Kindle books or something passive. It’s something active. If they’ve gotten information from this show, they are going to want to check this out. When we do that, and here’s another tip, we put it in the end. We put it in the last third. If you were doing what we call midroll ads, somewhere in the middle of it, we try to put it in the last third of the audio or we put it at the end.

If someone crashed out and didn’t listen all the way through, conventional wisdom is like, “You want to make them your pitch right away,” but they are not receptive to the pitch yet. You didn’t earn it. They didn’t listen in far enough for you to earn the right to get them to click through and do something. If you want something that’s going to convert, that’s not passive, you can put all the megaphone ads and the audio that is general information at the beginning, but at the end, you want to give them something valuable that is going to get them to consume more of you.

Podcasting Success | Tracy Hazzard | Catalytic Leadership with Dr. William Attaway

Podcasting Success: If you want something that’s going to convert and not passive, put all the megaphone ads and the audio that is general information at the beginning, but at the end, give them something valuable that is going to get them to consume more of you.

 

That is so intentional. I love that. It reminds me of an old quote from Ed Deming. “Your system is perfectly designed to give you the results you are getting.”

That’s so true. We talk about your catalytic leadership. You have to do something to get a different result.

Too many people are trying to keep doing the same things over and over again, but expect different results.

This is the other thing. We are doing a model that worked for someone else of which we don’t have the system, team, and capability in place. Too many of those funnel experts out there have hundreds of thousands of emails in their email lists. If they get a single-digit conversion, they are still getting enough conversion to make a difference. You have 5,000 or 500. You don’t have enough to make that worth the time and effort you do it. You don’t have that in place. The advice isn’t going to work for you.

This is why so many people follow the advice of the gurus. Follow the advice of the experts. They do that thing. They take that course. They follow that pattern and they still fail.

They do, and this is the difference. We have so much information. It’s hard because everything is customized. If you are in the health and fitness information, I’m going to give you different advice than I’m going to give somebody who’s in the entrepreneurial leadership space. The reason is that health and fitness supplements are blocked from social media ads. You have to do something different to counteract the barriers you are going to run into.

You have to understand that. Most coaches and experts don’t have enough categorical expertise or data to understand what’s working in one place versus another. I’m a big fan of if you need a coach for something, go hire the coach that has niche expertise. They are going to understand it. They are going to be farther along in it. They will have more data and more expertise for that, but too often, we go for the big guy.

Most coaches and experts don't have enough categorical expertise or data to understand what's working in one place versus another. #CatalyticLeadership #DrWilliamAttaway #podcastinterview Share on X

The big guy, he’s layering on his next thing and he probably already quit podcasting and is onto the next thing anyway. He’s not doing it. He’s teaching it. That’s the problem. We need people who are down in the trenches with you, who are five steps ahead of you, or who have enough clients who are five steps ahead of you so that you can see what’s right in front of you because things are moving so quickly. If we get too far out with our expertise, we are not helping with how it’s going now.

That brings up another question. You have to constantly stay on your game these days. Things change so quickly. There is so much turmoil and pivoting even beyond the last few years, which has created a whole different system. How does Tracy stay on top of her game?

First off, most people think I’m crazy to do this, but it is the key to my success and the key to how I create success for others. Every single year, I start a brand-new podcast so that I’m starting one and I’m at that place not growing it, and I’m continuing at least two of my other shows. I have started seven podcasts over the last several years because the first one I started and then there was a gap before I decided I was going to be in the podcasting business, so that one.

We do different things with them. Sometimes we quit them. Sometimes we sell them to somebody else. Sometimes we do something different with them to test out what happens with them after you have quit a show, and what can you do with it afterwards. We are always testing some model for something, but I’m starting a new show every single year.

I’m about to start our new and it is a compilation show. It’s a promo show for all these other podcasters who want to get discovered. That’s its simple purpose. It is a complex show. It has taken me almost the full nine months to set it up and get it ready to go because I needed it to be in an engine in order to support enough people. Our goal is to promote a minimum of 100 podcasters a week. I’m pretty sure I’m going to get it up to 300 if I can build it up on the marketing side so enough people are applying to it and then I can get it up to 300. That’s my goal with the show.

It’s a different model. It’s going to be monetized in a completely different way. Everyone is going to get a promotion in a completely different way. There’s a whole bunch of things that have gone into doing this. A different show from the show that I normally do, which is Podetize’s Feed Your Brand, which is our coaching call each week.

Our coaching call each week is built-in so that I can provide and answer questions for my community and that means that I am up on what they need. It’s my way of staying current. They have a question. I have to get an answer for them. I’m staying current. I’m also building my resource library or my tip library, which is going to be AI-driven so that they can use it to find things that can also inform my help team to support our clients.

It’s filling all these things at once from the things that I do each week, one hour that I spend, and it’s doing it in a beautiful way. The Binge Factor, I keep doing it because it’s a connection point because I meet great people like you and you offer me to be on your show. There’s a promotion on that side of it, but it’s also a great way for me to understand what other podcasters who are not in my community are struggling with. Where are they on their journey? What next for them? Those are the things that I do.

The next thing that I do is for a few years, we have been testing AI, and now I’m running a lab because we are about ready to roll out some of our AI features starting in the fourth quarter of 2023. When we roll out our AI features, my concern is that people aren’t ready to use them. By running a lab, which I run every single week, we run a topic and I teach someone how to title podcast episodes or create an article from your episode. How do you create a presentation to create a webinar? What would you want to do from it?

It’s always starting from a piece of content. That’s my AI edge to work out with content, but what are you going to struggle with in being able to do this? What’s the missing thing that you don’t have so that you can use it properly, it’s easy for you to use, and we can create methods that we either embed and do it for you or create customizations for you to be able to do the next thing that you want to do with it. Export it out so that you can do your webinar presentation.

Create a partnership with a PowerPoint company so you can do that. Whatever it might be, we want to create that flow through. The way that I do it is to have a class. I’m doing a live class and I don’t care how many people show up because the people that are showing up are actively interested. If there are five people there, we are going to spend an intensive time helping five amazing people and I’m going to learn what I need to know to take it to the next step.

We have had comments out of our lab like, “You saved me 3 hours of work in the 30-minute call that we had because I don’t have to go test out these different AIs. I can go straight to the one that I know is going to work because you have already done that for me. You did that research for me.” That’s the goal for how we can make this work and make it a part of someone’s workflow so that they don’t have to think about this. I don’t want to have AI that is plug-and-play and gives you the same results so that our podcast looks like everybody else’s. That’s terrible results. That doesn’t use AI to its best abilities, and so we want to make sure that we are not only helping you learn that, but we are creating the right output for it too.

One of the things I love hearing you describe is the passion that is so evident in your voice. Your body language and your facial expression, that is so amazing because I can see it bleeding out of you. You are so excited about this.

I am. There are a lot of people who are on the AI wagon to be on the AI wagon. They are going to cash out quickly before the finance burns out on it, but then there are going to be those of us. Just like with podcasting, it’s the same model for me. Those of us who have built great businesses on top of it. Great systems save us time, energy, and money. That’s where I look for something. When I see a technology and an innovation, I don’t look at it as a flash in the pan. How much money can I make from this fast? It’s like, “How much can I integrate with this and change the outcome for the better for everyone?” That’s what I want. If it’s not worth doing that, I will can it. It will be gone.

I have to say that when we first started with AI, we thought the only thing we were ever going to be able to use this for because it’s not there yet, is going to be transcripts. That’s it. Even that wasn’t working well. We had to build an entire system that is now going to be a new large language model in a way that no one ever anticipated we built on top of the transcription system, but it took us several years to build it to get it right.

That type of commitment is what brings excellence. I talk to leaders and I tell them that, “You never drift into excellence. You drift into mediocrity.” Mediocrity does not inspire people. Excellence inspires people. Mediocrity inspires no one. What you are describing is a journey to build something that does not exist, but that you saw and you knew could be, and you saw the potential of what it could be.

The real key is that most people are in that innovative, creative mindset, and there are people out there like that. The problem is that they wait too long to bring something forward. They are too afraid to reveal their innovation to the world. I have always found ways to use it behind the scenes. We are using it as the engine underneath everything that we are doing and you are getting the benefit of AI, but you don’t want to learn how to use it.

The problem is that people wait too long to bring something forward. They are too afraid to reveal their innovation to the world. #CatalyticLeadership #DrWilliamAttaway #podcastinterview Share on X

We don’t make a broken front end that then gets everybody discouraged. We don’t do that. We are always using it and integrating it to brute force testing it in whatever way we can, and then finding a way by teaching it here to make sure that I understand what it’s going to take to make sure that there’s success when it comes out. In that way, we are always testing it, bringing it forward, and talking about it. When you don’t do that and you build something completely closed behind the scenes, and then you are like, “Reveal,” it’s always a dud because the world’s not ready. They are not ready. You didn’t build a bridge to get there.

The pre-work is as important as the work, 100%. As you are thinking forward with Podetize, you have already laid out what the fourth quarter is going to look like. What do you see a few years from now?

The thing is that I want to be able to keep doing what I’m doing, connecting with people, bringing out great information, bringing it forward, and being extremely relevant. Everything that I do is trying to create a much more and deeper relevance model. No one wants to listen to outdated ads and things that aren’t important to them. We believe this world should be customized to us.

How many times have we gotten it? My Alexa device popped up some video for something and I looked at her and said, “You know our family better than this. This is not keeping up with you.” That’s what I wanted to say to her. I’m like, “I don’t know where you got the idea that we would in any way, shape, or form like this.” You didn’t mark it as an ad, so it’s not a push-through.

You have missed the mark. Somehow your algorithm has gone wild. That’s how I thought of it because you know we like this type of music in this household or we like this stuff. When things are not coming and being relevant, we get frustrated with our devices. We get frustrated with our technology and podcasting is one of them. The podcasting search engine sucks. I don’t know how to say it any nicer.

I swear. It’s written on old-school. I can’t even think of the old search engines or something. I would have said it was Bing, but Bing has improved because they got AI. That’s how it feels. It’s that outdated. Now, we expect more and I always want to be in that place of bringing forth the most relevant things. When I can eliminate things that I don’t need to do anymore that are not serving and not creating relevance, or I can create a deeper relevance, that’s what I want to do. If that changes the way my show runs, then it’s going to change the way my show runs. Now, there are so many franchise podcasters because podcasting is at an epidemic rate.

Podcasting is at an epidemic rate. #CatalyticLeadership #DrWilliamAttaway #podcastinterview Share on X

Because of that, I have to find a way to help you understand the value of what you created. Part of that is everything that we are building, it’s already starting to come out. We have appraisals and Podetize scores so you can score your podcast. It doesn’t matter if your podcast was two years old. You can find out if there is any value left in this. Is there anything worth reviving in this?

We are working towards deep AI modeling and indexing of every single word that’s said on a show so we can understand if there’s value to advertisers, promotions, and somebody buying your show. Imagine if somebody bought your old content and repurposed it because you didn’t take the time to do it. They could because they are in that business now and you have moved on to something completely different. Wouldn’t that be great? Now you recoup the value of the time and energy you spent years ago.

I love talking to visionary leaders like you because you see so many things that could be.

It’s too easy for us to say my industry is shifting. I’m going to jump onto the next thing. There’s still value in this industry. How do I uncover it and make it available to more people? That’s the question that I always want to ask. I didn’t come into this industry with the idea that it had no value. I knew it had value. I received the value before I got started, and then I created value for a dozen people and then they said, “I have 100 more people I want to refer you to, so please make this into a business,” and we did. We know we have been creating value all along the way. If they are finding value, then why are there so many who are not getting it? How do I get to them and understand what’s driving them? Why they are not seeing that value?

What do you wish you had known several years ago?

There’s so much I wish I had known, but there’s no point in looking back. That’s how I feel. I feel like there should be no regrets in life and if I looked back, I wouldn’t be here if I didn’t make those mistakes. There’s a way of being that I have now. As I mentioned before, I always had this confidence level that I was confident in what I could do and the fact that if I didn’t know it, I’d figure it out. I had a great ability to do things, to accomplish things, and to learn things.

I was confident in my ability to do that. Now I have a different level of being that I am very confident in the flow of life. I don’t have to control everything. In my younger days, everything I did was to try to control things. Instead, I have a better ability to flex, adjust, stay with the flow, keep it moving, plug that into my vision, and make sure we are not completely diverted off the path. We just go with the flow and we are going to make it, but that flow doesn’t take me over. It’s not taking me down the waterfall. I still have control of the rudder of my boat.

I always ask guests. Is there a book that has been a part of your journey that you would say, “If you are in leadership, an entrepreneur, an agency, or any of these spaces, this is a book you need to read?”

There are so many. I am a prolific reader. I read about 300 books a year, and that’s partially because I’m a speed reader. I can read quickly and partially because books are not as good as they used to be. They are not these massive tomes that you are going to take months to read. They are short. That’s helpful.

It’s a little bit of an older book, but one of my favorite authors is Shane Snow and Smartcuts is one of my absolute favorite books. A lot of people missed it because they weren’t in the tech industry and he’s a popular tech writer. He has a book Dream Teams and The Storytelling Edge. He’s got a couple of other books as well and they are both just as good, but I’m a big fan of Smartcuts.

It is this idea that there is a smarter path to getting from A to B, and there are smarter choices that you can make for your company. When we are entrepreneurs, we need to make those smart choices. We need to make those cuts and the things that we can’t do that we don’t have time for. We need to be thinking about, “Is this still going to get us where we are going to go? Is the fact that I cut this out like a fatal flaw and that means that I’m not going to succeed?”

Podcasting Success | Tracy Hazzard | Catalytic Leadership with Dr. William Attaway

Podcasting Success: There is a smarter path to getting from A to B, and there are smarter choices that you can make for your company. When we are entrepreneurs, we need to make those smart choices.

 

Thinking those things through is critically important. I love the way he works that he tells these great stories and he’s a magazine writer. He writes for great magazines and newspapers. He’s one of the people I follow and I’m always reading his articles. That changed the way I looked at innovation in a different way because there was so much of it that I could see inventors. I have patents, and my husband and I have 40 patents between the two of us. The key to it is that anyone can get a patent at the end of the day. You can get a patent for something narrow and that will never be of any value.

This is the statistic because we cited a lot when we gave lectures. I’m proud of the fact that 86% of our patents became something that somebody made money off of. Our clients made money or our businesses made money. Somebody made money. They commercialized those patents and used them. They didn’t sit on a shelf and wear pretty little pieces of paper that you got from the patent and trademark office.

That happens when you can put your innovation into application. Too often, we lose the application. I would talk to these inventors and I would give these lectures. They would come forward and they’d be like, “I’m so proud of this and this.” I’d be like, “Are you selling it yet? Where is it? Have you been testing it?” They are not following their path to success. Their whole end goal was to get the invention patented and that innovation, for innovation’s sake, is not useful to the world.

They think, “I can’t sell it. I don’t have the money to start marketing it. I don’t have the money to do this, so I need my piece of paper to sell it to somebody else,” but you haven’t demonstrated the value to anybody else. Sometimes, and this is the advice that I give, don’t spend money on the patent. Spend money on doing a provisional because that’s cheap.

Do a provisional and start marketing it. Do a provisional and start making the thing. Start figuring out whether or not you should make it, and in that time, maybe you will find the right buyer for it because you have proven enough along the way to show them where the value lies. You don’t have enough capital for it, that they could bring in the capital for it and take what you have done and take it to the next level. You have your provisional, so you are still covered and now you have spent the money on the patenting. Instead, if you spend $15,000 on patenting, you have cut out your whole ability to market, maybe even prototype. You have taken away all the money from being able to do that.

You have shared so much wisdom and insight. This has been so incredibly helpful. When people leave an episode like this, often they will remember 1 or 2 things. If you wanted to say, “This is the one thing I want you to remember, what would that one thing be?”

You have to be out there saying it and experiencing it. Being out there doing is the best way to get to being. If you want to be a successful entrepreneur, you have to be doing things. The activity or the action that you take matters. I’m not saying you should be busy doing everything. I’m saying do the smart things. Do things because if we are not in that, we are only in this part of, “I’m going to manifest this,” it is never going to happen.

You have to be out there saying it and experiencing it. Being out there doing is the best way to get to being. #CatalyticLeadership #DrWilliamAttaway #podcastinterview Share on X

I know folks are going to want to stay connected with you. What is the best way for people to continue learning from you?

The best way is to follow me on LinkedIn. It is the one place that I participate in. Follow me on LinkedIn. We always go live on LinkedIn every single week when we do our coaching calls for our podcasts and our clients. We go live on LinkedIn for the first portion of it. You will get the latest tip the thing that my clients are struggling with. You are going to hear the tip for. That’s the best place to do it.

Feel free to reach out. You listen to my podcast The Binge Factor and Feed Your Brand. There isn’t a place where you can’t find me. That means that I’m out there. I’m putting myself out there everywhere. When you go and google me, you are going to find hundreds of articles and reasons that I dominate that first page of Google, and it’s not because you figured out my name. It’s because my content is there. It’s because my advice is there.

I have to tell you this I have been learning so much from The Binge Factor, so thank you for that, and for sharing so freely now. This has been such a fantastic conversation. Thank you for being here.

Thank you. I love your show and I’m so glad you were on The Binge Factor and we got to meet.

 

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Podcasting Success | Tracy Hazzard | Catalytic Leadership with Dr. William AttawayCatalytic Leadership

Dr. William Attaway